Join the Jewish Federation’s Women’s Philanthropy for an extraordinary evening celebrating fashion, women and Israel!
We will be joined by Sharon Tal, Head Designer of luxury Israeli fashion house, Maskit, and Daniel Sahalo, Marketing and Sales Manager for Megemeria Jewelry.
Megemeria means genesis in Amharic, the traditional language of Ethiopia. The Megemeria School of Jewelry & Art provides its students – Ethiopian immigrants to Israel – with a bright, new beginning in life, through professional training and advancement, as well as employment opportunities. Sahalo will share the incredible Megemeria story through moving photographs and the unique jewelry line which shares the journey of longing, renewal and yearning. Daniel himself was part of one of Israel's greatest absorption initiatives, “Operation Moses: the saving of the Ethiopian Jewish community”, making the long and dangerous journey on foot from northern Ethiopia to Israel with his family as a five-year-old child in 1984.
Once described as “Israeli as falafel,” Maskit was launched in 1954 by Ruth Dayan, the first wife of the late Israeli Defense Force General and politician Moshe Dayan. A strong proponent of women’s empowerment, Dayan initially established Maskit as a means to create jobs for more than 2,000 new immigrants while preserving the skills, ethnic crafts and culture of the diverse communities living in the modern State of Israel.
At its zenith in the 1960s, Maskit became a fashion phenomenon. Recognized for its signature desert cloaks, flowing Bedouin-styled tunics and rich embroidered embellishments, Maskit became one of the country’s first popular imports, its products created for highbrow worldly tastes and officially gifted by presidents and prime ministers to global leaders and diplomats visiting Israel.
After many years of success and international recognition, Maskit closed its doors in 1994, after it had become privatized. Nearly a decade later the iconic brand was revived by the gifted Sharon Tal who sought out in 2010 to reimagine and reinvigorate Maskit with 99 year old Ruth’s blessing and mentorship.
Prior to Maskit, Israeli-born Sharon Tal has worked with some of the most visionary and creative fashion couture houses in the world, including the likes of Alexander McQueen and Lanvin, adorning the fashions worn by megastars including Lady Gaga and Scarlett Johansson. After working at McQueen, where she led embroidery, Tal returned to Israel for a new challenge: Breathing new life to the only Israeli fashion house, Maskit.
Enjoy this remarkable opportunity to celebrate entrepreneurial women and Israeli fashion, and honor the profound impact you are making on the Jewish community.
An opening reception is planned for 6:15pm with a talk by Daniel Sahalo and Sharon Tal at 7 p.m. Mix, mingle, and network with women of our community who are raising their voices, giving back, and repairing the world together!
Bonus: After the presentation, there will be a trunk show featuring Maskit clothing and Megemeria Jewelry available for purchase
This event is free and open to all women. Advanced registration is now closed, walk-ins welcome!